On Marketing

I recently attended a meeting of a local entrepreneurs’ group, the Boston Entrepreneurs’ Network. The program that night included a short talk by Ken Lizotte encouraging the entrepreneurs in the audience to develop themselves into “thought leaders” in their respective fields. Ken’s point was that thought leadership can be one of the most effective forms of marketing available to you. It drives customers to seek you out, instead of you having to go in search of them. This makes thought leadership extremely cost-effective. All it takes is a bit of your time to write, speak, and otherwise get your name and thoughts in front of your customer base.

Ken’s talk got me to thinking about situations where thought leadership would be a particularly effective marketing strategy.

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